The Chief Executive Officer of Babona Service Station, Mr. Felix Asare Mensah, has credited quality service, affordable products, and credibility as the driving forces behind his company’s resilience and growth over the past 18 years.
Speaking at the launch of the rebranded MISA at his Weija facility, Mr. Asare Mensah explained that customer trust remains central to Babona’s success. “We have imbibed the virtue of truthfulness into our workers. By preventing any form of cheating, customers feel secure, and that trust keeps them coming back,” he noted.
Looking ahead, Mr. Asare Mensah revealed ambitious expansion plans. “In the next five years, I want my business to grow, expand across many parts of Ghana, and ensure that all our branches operate 24-hour services,” he said.
While acknowledging that the company initially faced some challenges during the rebranding transition from Engen to MISA particularly with shifting from deep blue to dominant yellow branding he stressed that these had been resolved smoothly.
“Our commitment to service quality, reliability, and customer safety makes us the preferred destination in the petroleum retail value chain,” he emphasized. He further highlighted Babona’s strong safety record as another competitive advantage: “Customers feel safe whenever they transact business with us, and this has positioned Babona as the best among equals in the industry.”
According to Mr. Asare Mensah, Babona’s loyalty to the MISA brand has been rewarded with continued support and partnership in all new strategies the parent company rolls out.
